Q1 · How fast do we get back to people?
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new callers who never got a callback (—)
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median time to reach someone (target: 60 min)
Q2 · Which advertising is worth what it pays?
| Channel | Callers | Leads | Signed |
Est. revenue | Est. spend | Cost / signed | Never called back |
Revenue = estimated matter fees (pipeline value, not collected). Spend is an estimate pending invoices; the funnel and revenue are live data. ~1.85 months (Aug 5–Sep 30).
What's going wrong — and what to fix first
Are we getting better or worse?
Share of new callers never reached, by week
Who's picking up the phone
| Intake | Inbound answered | Callbacks connected | Callbacks tried, no answer |
Shared ring group (Marcus→Devin→Katherine→Rosa). The losses are mostly unowned queues — the billboard voicemail and after-hours messages — not one person. See findings.
Who to call back now
New callers with no callback yet — highest value first
Look up a caller
Which numbers to trust